Welcome to Degurgitate!

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Welcome to Degurgitate.com, a blog to help you make sense of the mess of all of the reports you see in web analytics platforms in order to help you create some actionable insights. Obviously, in major tech companies or larger fortune 100 companies, you'll have entire teams of analysts, BI people, and marketing strategists who might be working on individual product lines or business units within the company. To those people, I hope this blog does something for you, but the blog really is for the small to medium-sized business who have Google Analytics setup but have no idea how to make that data actionable for them. 

 Within the blog you will find the following:

  • KPI creation and creating a digital measurement modeling
  • Content marketing analytics
  • Campaign tracking
  • Cheap and easy solutions to do some digital marketing and be good at it
  • eCommerce tracking
  • Super easy data visualization
  • Defining what to track, how, and why
  • And more! (cheesy, but trust me, there is more)
I hope you learn something, and although I've been working in the web analytics field for over 12 years, I hope I learn from you through comments and other interactions on social channels. 

This blog isn't intended to get into the weeds of different tag types and how to actually implement analytics on your site. If you need help with that or deep-dive web analyses of your sites, apps, and other channels, please use the contact me link at the top of the page.

That's it for now - hope you enjoy the content, it might be new for some, or remedial for some, but I hope through community, we can all learn 

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