Degurgitate.com

First impressions are important. To ensure you're making a good one, you should review where most visitors enter and what they first see.   In web analytics, this is called landing page analysis. This post is going to help you to do your own 10-minute analysis of your landing pages, identify what's working, what isn't, and what you can do to improve. Minute 0-2 - The 30k Feet Stage: View the weekly dashboard you have set up and automated so you get a feel for how the website is doing. If you haven't set up the dashboard, check my post on how to create an effective dashboard  in regards to the key modules you require, then use this guide  to build. Don't worry, it's not a show-stopper if you don't have a dashboard. Simply go to Acquisition-All Traffic-Channels within the Google Analytics interface and see which source is doing the best. In my example, I see that most of my traffic is coming from organic search. For those that do not know, organic search...

Dashboard reporting is such an important tool for a company. They could be just what you need to engage all of your employees. At other times a dashboard can showcase a slew of unimportant metrics that get deleted as soon as it enters the inbox. So what constitutes the mix of a good dashboard? You need to ensure that p eople are checking the dashboard regularly based on the interval it is sent (and hopefully more than that!). You also need to be sure the g oals and KPIs reported are directly aligned with the objectives of the business and the questions  and ideas generated by the same people receiving the dashboard are for things such as deeper-dive analyses, or marketing-related activities. From a web analytics perspective, that means you need to focus on digital marketing framework consisting of these 4 components: Traffic↣Engagement↣Acquisition↣Conversion Here's an example of a very simple dashboard you can set up for your users where each column showcases t...

One of the most convoluted parts of a digital marketing strategy is understanding whether the content you use is helping your business. It's not the simplest thing to understand, but I'm hoping as you read this post you think of some ideas how to get the results you need. Measuring digital content effectively using Google Analytics reporting.  First, let's examine a few key rules: 1) The role of marketing: Marketing is about the growth of your business, whether it be by brand awareness, sales, leads, usage or influence. If this is the case, then we need to have goals aligned with key KPIs and metrics to ensure that marketing is doing what we want. 2) The role of content: Content is essentially just information, but the types of content you use can be different, which requires you to think about the different types of data uses to measure it as well as how to present that data to your teams. 3) The role of visitors: Often forgotten is that not all visitors who come ...

Welcome to Degurgitate.com, a blog to help you make sense of the mess of all of the reports you see in web analytics platforms in order to help you create some actionable insights. Obviously, in major tech companies or larger fortune 100 companies, you'll have entire teams of analysts, BI people, and marketing strategists who might be working on individual product lines or business units within the company. To those people, I hope this blog does something for you, but the blog really is for the small to medium-sized business who have Google Analytics setup but have no idea how to make that data actionable for them.  Within the blog you will find the following: KPI creation and creating a digital measurement modeling Content marketing analytics Campaign tracking Cheap and easy solutions to do some digital marketing and be good at it eCommerce tracking Super easy data visualization Defining what to track, how, and why And more! (cheesy, but trust me, there is more) ...