Google Assisted Conversions - The Good. The Bad. The Better
I think we can all agree that Google Assisted Conversions, whether it's for form completion, download, or a transaction is very important in beginning to understand customer journey and what content helps drive your business. But there are issues if you are simply trying to see the total value of your various marketing channels. In this post, I will try to get into what's great about the assisted channels report, what's not so great, and steps you can take to best review your channel's value. The Good Understand Channel Relevancy: In the view, you can see how relevant each of the channels was to the main conversion. For this example, since it's a transaction we see how much revenue actually was attributed to that channel outside of last non-direct click attribution. As you can see, organic search as an assisted channel has a very high value as compared to last-click attribution. With this insight, you might think that you need to continue down the path...