A Web Analyst's Guide to the Degurgitate Methodology
Stop Regurgitating all of your Web Analytics Data - Start Degurgitating This is a classic mistake. The analyst in the room wants to show people how much work they did and they show people all the things. "Here are all of our page views and sessions for the quarter" "Here's the chart of our bounce rate by top pages viewed" "Check out this dashboard of our top traffic sources and the conversions from them" You get the picture? Do any of these kinds of activities ring a bell in your organization? If so you need to rethink it all. Any analytics platform with the most basic set up alone gives you a regurgitation of about 80% of everything you will ever want regarding your user behavior, but if your analyst just regurgitates all of that in a spreadsheet or powerpoint to you monthly then clearly you are not getting any value from that. You're also not allowing the analyst to really use their brain. They have one, but it's laid dorm...