3-Step Process to Escape the Tinkering Mentality and Enter a Comprehensive Digital Strategy
Greetings Degurgitators! It's been a minute, hasn't it? I've had a few things going on outside of the professional life that's kept me busy. One of the greatest things happening to me is that my oldest is starting Kindergarten. I'm beyond a blessed dad. But let's get right into it. I want to talk about how to escape the tinkering mentality of your website. Those onesie-twosie things you think that are just going to raise conversion rates just might not be what you think will happen. I'm not saying that certain small changes won't help exactly, but often times those types of changes happen with testing around a specific goal. How does this happen? This often happens when thorough objectives, goals, and measurement strategy isn't really there. I'll often hear that the goal is to "make more money" or to "sell more **blank**". That isn't rooted in any specific strategy. What's more difficult is that it's...