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SEO, or Search Engine Optimization, might be the most used term in all digital marketing, but the least understood. I'm not saying people don't understand what it is (the practice of optimizing your websites to reach higher on search engine results pages, or SERPs), but more importantly how to measure and optimize it to get to those higher rankings. In this post, I'm going to give you the 5 best reports in Google Analytics you should have at your disposal to track the performance of your web site's SEO performance. 1) Organic Keywords I'm breaking this out in "a" and "b" - you'll see why a) Google Analytics - Organic Keywords Report This is a great report that shows you all of the keywords that search engines are receiving from users to get to your site. What's really good is that if you have your goals or eCommerce setup, you can see which words really drive your bottom line. Inversely, maybe you see words that you don't w...

God, I love this picture (disregard the potential fact that this person is taking a picture of a pineapple). This is totally what happens, doesn't it? As consumers we often enjoy going to the store, looking at something we want, then buying it online. The purchase is often based on availability, price, and sometimes maybe both. That is a common behavior and pretty much stinks for the retailer (unless you're Target and can get me to buy a cup of coffee every time I enter that place). The same issues happen even on the web.  The Scenario Let's say you are an online retailer and you produce great content, comparison information, and the pictures of the product are tantalizing. The real issue is that it's very possible that the people that view all that stuff didn't even buy the thing! They come back and love it, but they are waiting and waiting, AND WAITING till the sucker goes on sale. This is a crucial time in the buying process and you need to give them the ...