Degurgitate.com

The honest truth about Google Analytics: hardly any novice-to-intermediate user ever uses custom reports, dashboards, or alerts. The good news is that you can do A LOT with the standard reports if you know a couple of handy tricks at your disposal.  Current World of Google Analytics Data Search I am sure you have seen the above. The field where you can find something specific. It's pretty handy, but it's also fairly limiting. You can click into it and get this little guy. Advanced Google Analytics Data Search When clicking on advanced, you can include/exclude by the dimensions you have and utilize simple operators such as "containing", "begins with", "ends with", and "exactly matching" which in reality we all rarely use (it's tough remembering what dimensions are exactly named!). This is great when trying to find a set of pages, or campaigns etc. that need to be grouped together for easy review of how things are ...

Bounce rate  0% - CHECK Pages per Sessions 2 per session - CHECK Avg. Session Duration  2 min - CHECK Avg. Time on Page  30 seconds - CHECK Those are generally industry-respected metrics in regards to website engagement, and if you told a lot of your higher-ups and bosses these you might feel like your winning. But here are a few more metrics for you that might make you think otherwise: Newsletter Subscribes Conversion Rate  < 1% Lead Form Capture Conversions  < .5% Ecommerce Conversion Rate < 1% One of the things that I hold dear in my most recent training with www.digitalmarketer.com is that site engagement metrics are looking at metrics more in the sense of "what is the degree to which people are engaging".  I love that. The first set of metrics could be fine, or you could have a problem in engagement, but you have to really scrutinize your bottom-line to really figure that out. What we do know is that someth...

I think we can all agree that Google Assisted Conversions, whether it's for form completion, download, or a transaction is very important in beginning to understand customer journey and what content helps drive your business. But there are issues if you are simply trying to see the total value of your various marketing channels. In this post, I will try to get into what's great about the assisted channels report, what's not so great, and steps you can take to best review your channel's value. The Good Understand Channel Relevancy: In the view, you can see how relevant each of the channels was to the main conversion. For this example, since it's a transaction we see how much revenue actually was attributed to that channel outside of last non-direct click attribution. As you can see, organic search as an assisted channel has a very high value as compared to last-click attribution. With this insight, you might think that you need to continue down the path...

Stop Regurgitating all of your Web Analytics Data - Start Degurgitating This is a classic mistake. The analyst in the room wants to show people how much work they did and they show people all the things.  "Here are all of our page views and sessions for the quarter" "Here's the chart of our bounce rate by top pages viewed" "Check out this dashboard of our top traffic sources and the conversions from them" You get the picture? Do any of these kinds of activities ring a bell in your organization? If so you need to rethink it all. Any analytics platform with the most basic set up alone gives you a regurgitation of about 80% of everything you will ever want regarding your user behavior, but if your analyst just regurgitates all of that in a spreadsheet or powerpoint to you monthly then clearly you are not getting any value from that. You're also not allowing the analyst to really use their brain. They have one, but it's laid dorm...

One of the key steps in the creative process when designing a website is to think of the different desired paths you want users to go through in order to convert. Sure you can get expensive journey analytics tools, but that isn't practical or cheap. Google's out of box reporting: the navigation summary report is very limiting and the behavior flow report can look a bit clunky. So what's an analyst like you to do?  Our Story Problem Let's look at an example involving an online retailer that just designed a new site. They'd like users to first land on their homepage, learn about their business and products, go to a categories page to choose specific products, then get to a product detail page and buy. The trick is that they are realistic in that they know that people do their research. They want to know if their users are doing this across multiple sessions to buy, not just one session. If they know this then they know the journey they want users to take is wor...

Greetings Degurgitators! It's been a minute, hasn't it? I've had a few things going on outside of the professional life that's kept me busy. One of the greatest things happening to me is that my oldest is starting Kindergarten. I'm beyond a blessed dad.  But let's get right into it. I want to talk about how to escape the tinkering mentality of your website. Those onesie-twosie things you think that are just going to raise conversion rates just might not be what you think will happen. I'm not saying that certain small changes won't help exactly, but often times those types of changes happen with testing around a specific goal. How does this happen? This often happens when thorough objectives, goals, and measurement strategy isn't really there. I'll often hear that the goal is to "make more money" or to "sell more **blank**". That isn't rooted in any specific strategy. What's more difficult is that it's...